MagicMedia E. coli Expression Medium is specifically designed to dramatically increase the yield of recombinant proteins in T7-regulated E. coli expression systems without monitoring culture OD (optical density) or adding inducer. The proprietary MagicMedia formulation enables E. coli growth to reach culture densities 3–10-fold higher than those achieved with traditional LB + IPTG methods, allowing you to: • Achieve 3–10 times higher protein yields (Figure 1) with much less hands-on time • Eliminate time-consuming OD monitoring steps—simply inoculate, grow the culture overnight, and harvest (Figure 2) • Reduce culture volume to simplify handling and scale-up processes • Ideal for simultaneous expression of multiple clones for high-throughput applications MagicMedia E. coli Expression Medium, powder, consists of a proprietary Component A (in foil pouch powder format) and Component B (in buffer liquid format). MagicMedia E. coli Expression Medium is also available in a ready-to-use, pre-sterilized liquid format (Cat. No. K6803).